We're looking for a Marketing & Distribution Manager to own the distribution and natural growth of our apps.

This isn't a traditional social media management role.

Your job is to figure out where the users are, how to reach them naturally, and what makes them care about a product.

You'll work across content, communities, directories, creators, social platforms, launches and experiments to build repeatable distribution systems for our apps.

What you'll do• Develop organic distribution strategies for recent and existing apps.
• Find relevant communities, audiences, creators, websites and platforms where our apps can naturally fit.
• Create and distribute content across platforms such as X, Instagram, LinkedIn, Pinterest, Reddit, YouTube, Telegram and WhatsApp.
• Turn product features and use cases into compelling posts, stories, memes, carousels, short videos and other formats.
• Find creative ways to get the first users for newly launched products.
• Submit products to relevant app directories, launch platforms and communities.




• Research competitors and understand how similar products acquire users.
• Experiment with different positioning, hooks, formats and distribution channels.
• Work with the product/build team to understand what we're shipping and who it is for.
• Track installs, clicks, engagement and other meaningful distribution metrics.
• Identify channels that work and turn successful experiments into repeatable processes.
• Help launch new apps from 0 → first users → early traction.
• Build a distribution playbook that can be reused across future Outlayer Labs products.

What we're looking for• Strong understanding of how people discover products online.
• Good writing and communication skills.
• Ability to create content that feels human, useful and native to the platform rather than obvious advertising.
• Comfortable researching communities and finding unconventional distribution prospects.
• Understanding of platforms such as X, Instagram, Reddit

📌 Distribution Marketing Manager Mumbai
🏢 Outlayer Labs
📍 Mumbai