Head of Product Marketing/ Head of Marketing

Location: Mohali Experience: 8–12 years Reporting to: Group Leadership

About the Role

This role provides strategic marketing direction to two product companies within the group, sitting at the intersection of sales and marketing. You will translate products into compelling market propositions, drive go-to-market strategy, shape positioning and messaging, and equip the sales team with the narrative, content, and tools to convert prospects into revenue.
We're looking for someone with a robust commercial mindset - who connects marketing activity to pipeline and business growth, not just communication output.

What You Will Own
Product Marketing & Positioning
• Develop differentiated positioning and value propositions across target segments
• Translate product capabilities into customer-focused messaging and business outcomes
• Define messaging frameworks, product narratives, and key communication pillars
• Build and maintain product marketing playbooks
Go-to-Market Strategy

• Drive GTM strategy for products, features, markets,



and major releases
• Work with Sales and Leadership to define target segments, personas, channels, and launch priorities
• Build launch plans spanning digital, content, sales enablement, and demand generation
• Measure launch effectiveness and refine GTM strategy based on market response
Market & Customer Research

• Conduct ongoing market, customer, and competitor research to surface trends, needs, and whitespace
• Partner with Sales to capture customer feedback and market intelligence
• Convert research into actionable recommendations for positioning and growth strategy
Sales Enablement & Revenue Alignment
• Build sales enablement assets: pitch decks, battlecards, case studies, solution briefs
• Align Sales and Marketing on ICPs, messaging, campaigns, and lead quality
• Track marketing's contribution to pipeline and revenue — not just reach or engagement
Digital Marketing

📌 Head Of Product Marketing Chandigarh
🏢 iProfit
📍 Chandigarh