Job Purpose

Lead - Digital, social media and marketing communications (Lead - Branding and Marketing Communications) for Hyderabad Airport and support digital initiatives for Airport businesses and subsidiaries, including their websites and social channels. Turn airport services, milestones and stories into helpful, engaging content; build visibility through campaigns, creators and digital PR; and crisis communications. Partner with airport teams, agencies and the Group Digital Centre of Excellence (CoE) to deliver consistent, measurable experiences across platforms.

ORGANISATION CHART

Lead - Digital, Social Media and Marketing Communications --> Head - Corprate Communications (GHIAL)

Accountabilities

KEY ACCOUNTABILITIES

Key Performance Indicators

Airport digital strategy and planning

• Lead Hyderabad Airport’s digital and social media plans; support website, social and campaign initiatives for other airport businesses and subsidiaries.
• Agreed channel plans delivered on time, with transparent objectives and regular performance reviews.




• Measurable improvement in relevant reach, engagement, traffic and audience quality.

Websites, content and social channels

• Plan and publish timely, accurate content that helps passengers and showcases the airports, their services and business priorities.
• Maintain content quality and consistency across websites and social channels, working with platform owners and the Group Digital CoE.
• Track content freshness, trends, discoverability, accessibility and user engagement.

Campaigns, influencers and digital PR

• Lead digital campaigns and coordinate influencer partnerships, creator content and digital PR opportunities from brief through evaluation.
• Deliver approved campaigns against awareness, engagement, traffic or business objectives within budget.
• Ensure partner suitability, disclosure, brand safety and quality of coverage/content.

KEY ACCOUNTABILITIES - Additional Details

Online reputation and crisis communication

📌 Lead Branding And Marketing Communications Hyderabad
🏢 GMR Hyderabad International Airport
📍 Hyderabad