Job Title - I&P; - GN - SONG - MT - Salesforce Marketing Cloud - Analyst

Management Level: 11/ Analyst

Location: Bangalore

Must have skills: Salesforce Marketing Cloud

Valuable to have skills: Pardot

Job Summary

Practice: Strategy & Consulting Global Network Song | Areas of Work: Marketing Strategy, Campaign Strategy & Design, Marketing processes, Functional Consulting, Salesforce marketing platform ecosystem.

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities: As part of the team, you will drive the following

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience supporting projects on developing business case for campaign strategies, technology solutions
• Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements
• Document client requirements, understand their business goals,



target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Well versed with end-to-end marketing processes and campaign life cycle.
• Monitoring trends, analyzing data, to optimize marketing campaigns.

Professional & Technical Skills

• Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
• Good consulting and techno-functional experience is preferred.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Excellent oral and written communication skills
• Solid analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
• Highly organized, proven ability to develop effective processes that elevate tea

📌 I&p Gn Song Mt Salesforce Marketing Cloud Analyst Gurugram (India)
🏢 Accenture services
📍 India