About the Role:

We are looking for a Digital Marketing Specialist to manage performance marketing, customer acquisition, SEO, e-commerce, and digital growth initiatives.

Key Responsibilities:
Plan and optimize paid campaigns across Meta Ads, Google Ads, YouTube, and other platforms.
Manage campaign budgets and optimize performance based on ROAS, CAC, CPL, CPA, and conversions.
Drive lead generation and customer acquisition through data-driven digital campaigns.
Manage SEO, AEO, GEO, Google Business Profile, website performance, and CRO.
Monitor e-commerce performance, customer behaviour, and digital conversion opportunities.
Conduct competitor and market analysis and identify recent growth opportunities.
Test new platforms, AI tools, automation solutions, and campaign formats.




Support organic social media activities and coordinate with the content team.
Prepare performance reports and provide actionable insights for campaign and budget optimization.

Requirements:
2–5 years of experience in Digital Marketing / Performance Marketing.
Hands-on experience with Meta Ads and Google Ads.
Solid understanding of lead generation, SEO, analytics, e-commerce, and paid media.
Good knowledge of ROAS, CAC, CPL, CPA, CTR, CPC, and conversion metrics.
Solid analytical and problem-solving skills.
Retail, e-commerce, sports, lifestyle, or consumer-brand experience is an advantage.

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Puthiyara
🏢 COSMOS SPORTS WORLD
📍 Puthiyara