Job Overview:

We are looking for a dynamic and experienced qualified to join our team as a BTL Manager. The ideal candidate will be responsible for leading on-ground marketing initiatives, setting the brand tone, and guiding the team to effectively execute activations. This role requires strong leadership, strategic thinking, and the ability to drive high-impact brand engagement through well-planned BTL activities.

Key Responsibilities:
Lead and manage end-to-end execution of Below-The-Line (BTL) marketing activities including mall activations, society activations, roadshows, and promotional events
Define and maintain the brand tone, communication style, and on-ground messaging across all activations
Develop and execute result-oriented marketing activities to generate leads.
Execute marketing campaigns and promotional activities focused on increasing customer engagement and brand visibility.
Train, guide, and mentor team members on customer interaction, product pitching, and engagement techniques
Ensure the team represents the brand confidently and consistently during all on-ground activities
Design and implement effective pitch strategies to maximize customer engagement and lead generation




Supervise and support the team in attracting and managing crowds through interactive activities and communication
Oversee hosting and anchoring of events, ensuring high energy and strong audience connection
Coordinate with internal stakeholders and external vendors for seamless execution
Ensure proper planning, setup, branding, and dismantling of activation sites
Monitor team performance, provide real-time feedback, and ensure targets are met
Gather and analyze customer feedback and on-ground insights to improve future campaigns

Required Skills & Competencies:
Robust leadership and team management skills
Excellent communication and interpersonal abilities
Ability to define and maintain brand tone across teams
Expertise in customer engagement and on-ground marketing strategies
Strong hosting, anchoring, and public interaction skills
Strategic thinking with problem-solving ability during live activations
Highly proactive, energetic, and result-oriented approach
Ability to train and develop team members effectively
Positive understanding of marketing, branding, and promotional activities

Pay: ₹420,000.00 - ₹720,000.00 per year

Work Location: In person

📌 Btl Manager Surat
🏢 Cowberry Industries
📍 Surat