Position: Digital Marketing Specialist – Performance Marketing

Experience: 2+ Years

Employment Type: Full-Time

Company: GoDigital

Location: Guduvanchery, Chennai

Job Description

GoDigital is looking for an experienced Digital Marketing Specialist with robust expertise in Performance Marketing, Paid Advertising, Analytics, and AI-powered marketing solutions.

The ideal candidate should have hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and digital campaigns with a strong focus on ROI, lead quality, conversions, and business growth.

The candidate should be capable of creating data-driven strategies, optimizing campaigns, testing current approaches, and using the latest AI tools to improve marketing performance.

Preferred Skills & Candidate Profile

⭐ Experience handling multiple client accounts and campaigns across different industries.

⭐ Strong knowledge of AI-powered marketing tools and automation workflows to improve campaign efficiency and performance.
Experience using tools like Claude, ChatGPT, Gemini, etc

⭐ Knowledge of landing page elements including copy, structure, CTA placement, user journey, and CRO improvements.

⭐ Understanding of complete digital marketing ecosystem:
SEO & AEO (Answer Engine Optimization)
Content Marketing




Social Media Marketing
Email Marketing
Local SEO
Analytics & Reporting

⭐ Ability to analyze competitors, identify market opportunities, and develop data-driven growth strategies.

⭐ Stay updated with the latest trends in:
AI Marketing
Search Engine Optimization
Advertising Platforms
Automation Technologies
Digital Growth Strategies

⭐ Solid technical troubleshooting skills to handle campaign-related issues across platforms

⭐ Ability to coordinate with clients, understand business requirements, and provide performance-driven solutions.

⭐ Experience managing multiple priorities, deadlines, and campaign requirements while maintaining quality and performance.

⭐ Ability to independently identify issues, find solutions, and improve campaign results across advertising platforms.

Pay: From ₹50,000.00 per month

Application Question(s):
Are you comfortable working full-time from our Guduvanchery, Chennai office?
Do you own a laptop that you can bring to work and use for your daily responsibilities?
What is your current CTC, expected CTC and notice period?

Experience:
Digital marketing: 2 years (Required)

Work Location: In person

📌 Digital Marketing Specialist – Performance Marketing Tamil Nadu
🏢 Go Digital
📍 Tamil Nadu