Job Description

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to lead sales operations, strengthen distribution, and drive business growth in the assigned territory.

The ideal candidate should have solid General Trade experience in FMCG, along with proven expertise in distributor management, team handling, market development, and sales target achievement.

Desired Profile
Qualification: Graduate / Post Graduate Any Specialization
Experience: 8–10 years of experience in FMCG General Trade, preferably in a similar role
Strong knowledge of the assigned market/geography and local business workplace
Proven experience in Distributor / RDS management and Sales Team handling
Solid sales orientation with a track record of achieving targets
Computer literacy and experience with mobile-based sales applications are mandatory
Candidates from system-driven FMCG organisations will be preferred

Key Roles & Responsibilities
Distributor & RDS Appointment: Identify, evaluate, appoint, and develop Distributors and Retail Distribution Stockists (RDS) to strengthen the distribution network.
Sales Target Achievement: Drive primary and secondary sales to consistently achieve monthly,



quarterly, and annual business targets.
Team Leadership: Lead, guide, coach, and motivate Sales Officers to improve productivity, market coverage, and field execution.
Distribution Management: Drive both width and depth of distribution to maximise market penetration and ensure product availability.
Market Development: Identify and develop new markets and business opportunities within the assigned territory.
Strategy Execution: Ensure effective implementation of company sales strategies, policies, schemes, and business initiatives.
Market & Competitor Insights: Monitor market trends, competitor activities, distributor performance, and customer feedback to identify growth opportunities.
Performance Management: Track team and territory performance and take timely corrective actions to achieve business objectives.

Job Details

Designation: Area Sales Manager (ASM)

Location: Bilaspur, Chhatigarh

Industry: FMCG / Food & Beverages

Function: Sales / Business Development

Experience: 8–10 Years

Perks & Benefits

Best-in-Industry Compensation & Benefits

📌 Area Sales Manager Fmcg Gt Bilaspur
🏢 BISK FARM
📍 Bilaspur