Job Description

WE ARE HIRING | GENERAL MANAGER – EAST ZONE

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Location: East India

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Function: Sales & Business Development

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Industry: Apparel | Rainwear | Winterwear | Outerwear

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CTC: Up to ₹40–45 LPA

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Reporting To: Business Head / Director

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We are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.

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Key Responsibilities

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• Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories.

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• Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets.

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• Manage and expand distributor, dealer, MBO, retail and institutional networks.

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• Own revenue, sales targets, profitability, collections and channel productivity.

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• Lead and mentor the regional sales team and field force.

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• Identify new markets and appoint strategic channel partners.

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• Develop seasonal sales plans aligned with monsoon and winter demand cycles.

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• Track competition, pricing, schemes, product trends and market intelligence.

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• Ensure effective primary & secondary sales, stock rotation and distributor productivity.

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• Work closely with Product, Marketing, Supply Chain and Production teams.

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• Conduct regular market visits and drive territory-wise growth plans.

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Candidate Profile

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• Graduate / MBA in Sales & Marketing preferred.

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• 15+ years of experience in Sales & Business Development.

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• Strong experience in East India markets with an established distributor/dealer/retail network.

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• Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred.

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• Proven experience managing large sales teams and zonal/regional businesses.

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• Robust understanding of General Trade, MBO, Distributor & Retail channels.

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• Excellent commercial acumen with knowledge of margins, schemes, collection

📌 General Manager (Kolkata)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Kolkata