Key Result Areas

• Customer Experience & Event Execution
• Coordinate implementation of CX initiatives and in-store experiences defined by CX & VM

Manager and Brand Marketing Head.

• Plan and execute customer events (launches, styling sessions, workshops, VIC evenings)

end-to-end, including logistics, staffing, and vendor management.

• Ensure all touchpoints (invites, signage, hospitality, gifting) reflect the Galeries Lafayette

luxury aesthetic.

• Liaise with store teams to minimise operational disruption during events while maintaining

high service standards.

• Capture and share event highlights, feedback, and outcomes with stakeholders.
• PR & Influencer Support
• Support PR & Partnerships Manager in organising media and influencer previews, store

tours, and event participation.

• Manage guest lists, RSVPs, confirmations, and on-ground hosting for media and influencer

attendees.

• Coordinate logistics such as styling pulls, lookbooks, and wardrobe for shoots or

appearances.

• Ensure accurate and timely sharing of assets (images, credits, brand information)



with

media and creators.

• Track deliverables (posts, articles, videos) and consolidate coverage reports.
• Customer Communication & Feedback
• Coordinate with CRM and Digital teams on event invitations, reminders, and thank-you

communications to customers.

• Gather customer feedback post events and experiences through structured surveys or

in-person interactions.

• Consolidate feedback into transparent insights and improvement recommendations for CX & VM

and PR teams.

• Maintain updated databases of VICs and key event attendees for future engagement.
• Support NPS and CX measurement initiatives with timely on-ground execution.
• Operations, Logistics & Vendor Management
• Work with vendors for event set-up, décor, F&B;, entertainment, and technical requirements

within approved budgets.

• Manage timelines and checklists to ensure readiness before each event or activation.
• Coordinate approval

📌 Assistant Manager PR (India)
🏢 Aditya Birla Fashion and Retail
📍 India