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Sr Performance Marketing Specialist - Ecommerce

Location: Bangalore (India)

Work Mode: Hybrid

Role Understanding

This is Performance Centric Growth Role with prior ecommerce experience - Entrepreneur in Residence

• P&L; Ownership - Own full P&L; responsibility including revenue growth, ROAS & SKU contribution.
• Drive Full funnel marketing for Amazon.com and D2C website.
• Meta Ads, Google Ads, TikTok Ads and Amazon Ads
• Analyze GMV, traffic, and conversion trends to drive continuous improvement - across major channels (Starting with Amazon.com, Brand Website & Tiktok Shop USA)
• Sharp visibility on: Channel → Revenue conversion, CAC by region/segment, Cohort performance, and LTV/Repeat across all channels.

Tik Tok Shop

• Analyze GMV, traffic, and conversion trends to drive continuous improvement
• Execute & Manage TikTok Ads (Its a current channel - as long as you’re strong at Amazon PPC - Tiktok is similar)

Amazon USA

• Analyze GMV, traffic, and conversion trends




• Amazon PPC & Advertising Effectiveness - Focuses on campaign ROI & Strong Execution, ad cost control (ACOS/TACoS), and sales impact driven by paid traffic.
• Deep understanding of Amazon and Flipkart ecosystem (ads, content, cataloging, pricing, promotions, inventory impact, search visibility, etc.) to drive brand growth.
• Build structured launch frameworks for new SKUs to drive rapid discovery and ranking
• Generate daily, weekly, and monthly performance reports with clear business insights

D2c

• Plan and execute end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram)
• Track and optimize core metrics: CAC, ROAS, LTV, payback, CVR, CPA, Retention & performance.
• D2C Experience & Retention/Customer Journey (Customer Experience Ownership)
• Homepage storytelling & Category navigation and discoverability
• Product page experience (beyond basic PDPs) & Social proof, reviews, UGC, influencer vali

📌 Sr Performance Marketing Specialist (Bengaluru)
🏢 Everkind Consumers
📍 Bengaluru