NewsReach is an integrated PR-tech platform helping brands access media, PR and visibility

opportunities through technology, content, data and distribution. As we enter our next phase of

growth, we are looking for an AVP - Marketing who can bring together Brand and Performance

Marketing, build strong communities around the brand, and translate business objectives into a

clear and scalable marketing strategy.

What You'll Own

● Lead the overall marketing strategy across Brand, Digital and Performance Marketing.

● Create one integrated marketing plan so the branding and performance teams work toward the

same business goals, with clear priorities, KPIs and accountability.

● Translate company-level objectives into marketing priorities, campaigns, channel strategies and

measurable outcomes.

● Build and nurture relevant communities around NewsReach, creating sustained engagement with

customers, agencies, partners and other important stakeholders.

● Identify the right channels and platforms to grow these communities and convert engagement

into stronger brand recall, leads and business opportunities.

● Strengthen NewsReach's brand positioning, messaging and market presence.

● Own performance marketing direction across acquisition, funnels, CPL, CAC, ROAS and

conversions.

● Review lead quality and CRM data, and work closely with Sales to improve conversion from lead

to customer.

● Build meaningful marketing dashboards and use data to influence business decisions.

● Lead, mentor and develop the marketing team while identifying future capability and hiring

requirements.

● Work closely with founders and leadership,



bringing an independent marketing perspective

backed by data, customer understanding and market insight.

What We're Looking For

● 7-10 years of progressive marketing experience.

● Strong exposure to both Brand Marketing and Performance/Digital Marketing.

● Demonstrated experience in building, managing or scaling communities around a brand, platform

or business ecosystem.

● Ability to understand company-level objectives and convert them into actionable marketing

strategies.

● Experience managing or mentoring marketing teams.

● Strong understanding of customer acquisition, lead funnels, campaign performance and

marketing analytics.

● Experience with brand positioning, messaging and long-term brand building.

● Comfortable working closely with founders and senior leadership.

● Solid ownership, communication, stakeholder management and decision-making ability.

Good to Have

Experience in startups, B2B, SaaS, media, PR-tech, events, partnerships, ecosystem building or

communications.

Why Join NewsReach

● This is an opportunity to build, not just manage.

● You will have significant ownership over how marketing evolves at NewsReach - from brand and

performance to community, customer acquisition and market positioning.

● As the company scales, this role has the potential to grow substantially in scope, team

responsibility and seniority, with direct exposure to founders and business leadership.

● We are looking for someone who wants to move beyond managing campaigns and take

ownership of how marketing contributes to the overall growth of the company.

📌 AVP Marketing (Ahmedabad)
🏢 NewsReach India
📍 Ahmedabad