Job Description:

The BTL Marketing professional will be responsible for conceptualizing, executing, and managing on-ground marketing

initiatives and engagement programs aimed at lead generation across corporate, PSU, educational, and

residential segments.

Key Responsibilities:

Plan and execute BTL marketing campaigns to generate qualified leads through corporate

sessions, PSU tie-ups, school and college engagements, and society activation events.

Organize and manage health camps, financial awareness drives, and community engagement

activities to strengthen local market presence.

Collaborate with sales teams to align event objectives with lead targets and business outcomes.

Identify current partnership opportunities with corporates, institutions, and local associations to

expand lead pipelines.

Coordinate with vendors, agencies,



and internal departments for event execution, branding

setup, and post-activity reporting.

Track performance metrics, maintain data of leads generated, and submit detailed activity

reports and ROI analysis.

Ensure all activities comply with brand guidelines and deliver a consistent brand experience.

Preferred Attributes:

Hands-on experience in corporate activations, tie-ups, and engagement marketing.

Creative approach to event ideation and local audience engagement.

Proactive, energetic, and target-driven personality.

Location- Hyderabad, Ahmedabad

Interesred Candidate can mail there resume to

CTC- ( 5 LAP- 9 LPA)

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Regards

Sonam Singh

📌 Sr Executive/ Asst Manager- Marketing( BTL) (Secunderabad)
🏢 Bajaj Capital
📍 Secunderabad