We are looking for a hands-on growth marketer to own EarthRaga's D2C growth across paid acquisition, website conversion, retention and analytics.

This is not an agency-coordination-only role. The person should be comfortable personally working inside Meta Ads Manager, Google Ads, Shopify and analytics platforms and taking direct ownership of business outcomes.

Responsibilities:

Own Meta and Google Ads strategy, execution and optimisation.
Manage acquisition budgets and improve CAC, ROAS/MER and contribution from paid channels.
Own Shopify website growth: traffic → conversion → AOV → revenue.
Analyse funnels, landing pages, checkout behaviour and product-level performance.
Develop offers, bundles and promotional strategies with the founders.
Build retention through WhatsApp/email/CRM,



abandoned-cart and repeat-purchase campaigns.
Coordinate with graphic designer/content resources for performance creatives.
Run structured creative testing: hooks, offers, formats, audiences and landing pages.
Monitor COD/RTO and improve order quality.
Own GA4/pixels/tracking/reporting.
Work with marketplaces/quick-commerce teams where growth input is required.
Produce a concise weekly growth report with actions—not just numbers.
Manage and mentor a Digital Marketing Executive.

• Must have: hands-on D2C/Shopify experience, Meta Ads, Google Ads, analytics and demonstrable ownership of e-commerce revenue.

📌 Performance Marketing Manager (Gurugram)
🏢 Earthraga
📍 Gurugram