Company: Gurues Outdoors India Pvt. Ltd.
Position: General Marketing Manager
Location: Mumbai
Employment Type: Full-Time
Annual CTC: ₹24 LPA – ₹30 LPA

The General Marketing Manager will be responsible for developing and executing the company's overall marketing strategy, strengthening brand positioning, generating qualified business opportunities, expanding market presence, managing key client and agency relationships, and leading the marketing team. The role requires a strategic and result-oriented professional capable of combining marketing strategy, lead generation, brand development, market intelligence, client engagement, campaign planning, and team leadership to contribute directly to business growth.

KEY RESPONSIBILITIES
1. Marketing Strategy & Planning
● Develop annual, quarterly, and monthly marketing strategies aligned with organizational goals.
● Create marketing plans to strengthen the company's presence across OOH, DOOH, BTL, Transit Media, Events, Branding, Fabrication, and Activation services.
● Identify high-potential industries, markets, regions,



and customer segments.
● Develop sector-specific marketing strategies for industries such as FMCG, BFSI, Automotive, Real Estate, Retail, Education, Healthcare, and Government.
● Recommend new marketing initiatives based on market trends and business requirements.

2. Lead Generation & Market Development
● Develop and implement structured strategies for generating qualified business leads.
● Identify potential corporate clients, advertising agencies, brands, and key decision-makers.
● Generate opportunities through networking, market research, databases, digital platforms, email campaigns, cold outreach, and industry connections.
● Build and maintain a strong marketing and business opportunity pipeline.
● Track lead movement from initial contact through meetings, proposals, negotiations, and conversion.
● Identify opportunities for current client acquisition, cross-selling, and up-selling.

3. Brand Managemen

📌 General Manager Marketing (Mumbai)
🏢 Gurues Outdoors India Private
📍 Mumbai