Department: Sales
Experience: 5+ Years
Industry: FMCG / Beverages / Food & Beverage
Employment Type: Full time
Location: Delhi NCR
Reporting To: Founder
About the RoleWe are looking for an ambitious, hands-on and growth-oriented Area Sales Manager to lead the market launch and expansion of our upcoming FMCG beverage brand.
This is an early-stage growth role where you will be responsible for building the market from the ground up—developing distributors, appointing retailers, driving product availability, managing sales targets and creating strong market visibility.
The ideal candidate should have 5+ years of experience in FMCG/F&B; sales, preferably with experience in beverages, packaged foods, or emerging brands, and should have a strong understanding of distributor and retail networks.
We are looking for someone with an initial growth mindset—a person who is comfortable working in a startup environment, taking ownership, solving problems independently and building a business rather than simply managing an existing territory.
Key Responsibilities1.



Market Launch & Expansion• Lead the launch of the beverage brand across the assigned territory.
• Develop and execute the area-wise sales and distribution strategy.
• Identify high-potential cities, markets, territories and retail clusters.
• Build the market from the ground up with a strong focus on numeric distribution and product availability.
• Develop a structured market-entry plan for new territories.

2. Distributor & Channel Development• Identify, appoint and onboard suitable distributors/super-stockists.
• Build strong relationships with distributors and channel partners.
• Negotiate commercial terms, margins, targets and schemes within company guidelines.
• Ensure distributor stock availability and healthy inventory levels.
• Monitor distributor performance and improve productivity.
• Develop an effective distributor network capable of supporting rapid brand expansion.

3. Retail & General Trade Sales• Drive pro

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