• Job Description: Copywriter
• Position: Copywriter
• Vacancies: 2
• Experience: 2–3 Years
• Location: Near Saki Naka, Mumbai
• Employment: Full-time

About the Role
We are looking for a Copywriter who can write sharp, engaging and brand-relevant copy across multiple touchpoints — from social media and campaigns to website content, product pages and blogs.
You will work closely with the Creative, Social Media, Brand, E-commerce and Marketing teams to develop communication that is clear, creative and aligned with the brand voice.

Key Responsibilities
 Write copy for Instagram posts, Reels, Stories, captions and social media campaigns
 Develop campaign concepts, taglines, hooks and creative copy
 Write website content including homepage, collection pages, landing pages and banners
 Write PDP (Product Detail Page) content including product descriptions, product highlights and key selling points
 Write blogs and SEO-focused content for the website
 Develop copy for email, WhatsApp, SMS and CRM campaigns
 Write copy for ads and performance marketing creatives




 Create copy for product launches, drops, oAers and promotional campaigns
 Work with designers and creative teams to ensure copy and visual communication work together
 Maintain consistency in the brand's tone of voice and messaging
 Research competitors, trends, culture and consumer behaviour to develop relevant communication
 Adapt copy according to diAerent platforms, audiences and campaign objectives
 Proofread and edit content to ensure accuracy, clarity and quality

What We’re Looking For
 2–3 years of copywriting experience
 Solid understanding of social media and digital-first communication
 Excellent command of English and strong writing skills
 Ability to write both short-form and long-form content
 Strong understanding of brand voice, storytelling and consumer psychology
 Ability to write in diAerent tones from premium/editorial to casual/social
 Good understanding of fashion, lifes

📌 Copywriter (Mumbai)
🏢 Ellwinkz
📍 Mumbai