Role Objective

We are building a dedicated Men’s Wellness content ecosystem across Instagram and other digital platforms.

We need a strong content writer who can develop high-volume, engaging and credible content around men's health, Ayurveda, wellness, lifestyle and nutrition, while understanding the nuances of social media and D2C brands.

This is not a traditional blog-writing role.

The person will be responsible for creating content that can be converted into Reels, carousels, static posts, stories, videos, scripts and performance creatives.

Key Responsibilities

• Social Media Content
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• Develop daily/weekly content ideas for the Men's Wellness handle.
• Write Instagram Reels scripts, carousels, static posts, captions and stories.
• Create educational, informative, relatable and entertaining content around men's wellness.
• Develop content pillars and recurring content series.
• Identify trending topics and formats relevant to the target audience.

• Ayurveda & Wellness Content
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• Develop content around Ayurvedic principles, herbs, ingredients, nutrition and lifestyle.




• Translate complex Ayurvedic/wellness concepts into straightforward, easy-to-understand language.
• Research ingredients and traditional Ayurvedic practices and convert them into engaging consumer content.
• Create content around men's vitality, energy, fitness, nutrition, stress, sleep, ageing and overall wellness.
• Ensure content remains responsible and does not make inappropriate medical or exaggerated claims.

• Video & Reel Scripts
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• Write short-form scripts for Reels and AI/UGC videos.
• Develop strong hooks for the first 2–3 seconds.
• Create different script formats — educational, problem/solution, myth vs fact, expert-led, storytelling, listicles, Q&A; etc.
• Work closely with the Video Editor/AI Video Creator to convert scripts into finished videos.

• Performance Marketing Content
•
• Develop ad copy, hooks, headlines and CTAs for Meta campaigns.
• Create multiple variations of the sam

📌 Senior Content Writer – Men’s Wellness (Gurugram)
🏢 Nirvasa Ayurveda
📍 Gurugram