Key Responsibilities
• Research consumer trends, social media trends, and competitor activities.
• Identify interesting topics, conversations, and cultural trends relevant to men's grooming and lifestyle.
• Assist in developing creative campaign and content ideas for Instagram and YouTube.
• Support the team in planning and executing branding and marketing initiatives.
• Coordinate with the Content, Influencer, Design, and Marketing teams to ensure smooth execution of campaigns.
• Track and analyse the performance of branding and marketing content.
• Maintain trackers for campaigns, content ideas, references, and ongoing marketing activities.
• Assist in preparing basic presentations, reports, and performance updates for branding activities.
• Stay updated with emerging social media trends, content formats, and competitor campaigns.
• Support the marketing team with day-to-day activities and other brand initiatives.
What We're Looking For
• Strong interest in Branding, Marketing, and Social Media.
• Good understanding of Instagram, YouTube, and current digital trends.
• Robust research and communication skills.
• Creative thinker with the ability to generate fresh and engaging ideas.
• Good attention to detail and willingness to learn.
• Basic knowledge of Google Sheets/Excel and PowerPoint.
• Ability to work collaboratively in a fast-paced environment.
• Candidates with a background in Marketing, Business, Communications, or a related field are preferred.