The role provides data-driven insight and decision support to the product, growth and commercial teams responsible forNPCI flagship payment products (RuPay, UPI, Acceptance, NETC) and is accountable for converting portfolio data intoclear actions that improve growth, retention and profitability. The position embeds analytics early in the product andoffer lifecycle, enabling faster and better-informed decisions on segmentation, pricing, advantages and customer engagement. The role is expected to challenge existing assumptions with evidence, build reusable analytical capabilityand data assets for use across teams, and partner with stakeholders to solve complex product and portfolio problems atNPCI and its subsidiary (the “Company”).Data Assets: Build and maintain reusable, well-documented data assets for NPCIflagship payment products (RuPay, UPI, Acceptance, NETC) for consumption across analytics, product, risk andcommercial teams. · Standards & Governance: Establish common metric definitions, documentation and data-qualitystandards for analytical outputs and shared assets.



· Portfolio Insight & Action: Own end-to-end analytics for the NPCIflagship payment products (RuPay, UPI,Acceptance, NETC) Track portfolio health across activation, spend, usage andattrition, identify drivers of performance, and translate findings into specific, prioritized actions for product and businessteams. Build and maintain recurring portfolio dashboards and deep-dive analyses that drive interventions on growth,retention and profitability. · Design and operationalize customer-level and merchant-level segmentation using behavioraland transactional signals. Develop persona frameworks, value tiers and lifecycle segments to guide product, offer andengagement strategy. Build models for propensity, attrition and cross-sell, and convert segments into addressabletargeting cohorts for issuers and acquirers. · Support offer and campaign creation with data-driven hypotheses onaudience, reward construct a

📌 Senior Associate Business Analytics (India)
🏢 National Payments Corporation Of India (NPCI)
📍 India