About Us
Quillbot was founded in 2017 with a mission to help students and professionals strengthen their writing. Today, we help over 56 million people around the world create great things. Whether you're writing, designing, coding, or collaborating, Quillbot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly, communicate effectively, and create beautifully—across every platform, in any format, at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible, intentional, and relevant, come join us.

Role Overview

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking,



and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting current channels and objectives as our mix evolves.

• Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.

• Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.

• Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.

• Design and run structured tes

📌 Senior Performance Marketing Specialist, Paid Media (India)
🏢 QuillBot
📍 India