About Learneo
Learneo is a platform of builder-driven businesses, including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique chance to collaborate, experiment, and grow together, and they are supported by centralized corporate operations functions, including HR, Finance and Legal.

Role Overview

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement.



This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.

• Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.

• Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.

• Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.

• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign form

📌 Senior Performance Marketing Specialist, Paid Media (India)
🏢 Learneo
📍 India