About Masters Union

Founded in 2020, Masters’ Union is a recent-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades.
Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.
The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.
Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.
About the Role

We are looking for a high-ownership Senior Manager – UG Admissions & Conversions (SM-1)



to own and drive the bottom-funnel conversion charter for Masters’ Union’s Undergraduate business. The role will specifically handle DSAI and non-NCR School of Business (SoB), translating high-intent demand into applications, fee payments and final enrolments. This is a senior, business-critical role combining conversion leadership, revenue ownership, funnel strategy, stakeholder management and hands-on execution.

Specifically, this role will involve

- Owning the bottom-funnel conversion charter for DSAI and non-NCR SoB across the UG portfolio.
- Driving the complete journey from high-intent lead application payment enrolment.
- Owning monthly and quarterly enrolment/conversion targets and build strategies to consistently deliver against them.
- Personally handling critical, high-value and complex student/parent conversations and drive closure.
- Building consultative sales strategies around program value, career outcomes, ROI, fees, program fit, location and competing offers.
- Monitoring funnel metrics, identify drop-offs, bottlenecks and conversion leakages, and implement corrective interventions.
- Building forecasting and pipeline visibility and proactively highlight risks and opportunities to leadership.
- Partnering with Marketing, Admissions, Academic and Student Experience teams to improve the UG conversion funnel.
- Owning event- and webinar-led conversion initiatives including student/parent information sessions and engagement programs.




- Evaluating events and webinars across attendance, engagement, applications, payments and enrolments, and optimise future initiatives.
- Building and strengthening conversion playbooks, objection-handling frameworks, follow-up mechanisms and scalable processes.
- Using market intelligence and candidate insights to improve positioning, messaging and conversion outcomes.
- Driving a metrics-led operating rhythm and accountability around pipeline health, funnel velocity and closure.
- Representing Masters’ Union as a trusted advisor to students and parents throughout the decision-making journey.

Ideal candidate will have

- 6–10+ years of experience in admissions, premium education sales, consultative sales, inside sales, business development or another conversion-driven environment.
- Demonstrated track record of owning and delivering conversion, revenue or enrolment targets.
- Experience with high-ticket products/services and multi-stakeholder decision-making is preferred.
- Strong understanding of sales/admissions funnels, pipeline management and conversion metrics.
- Excellent consultative selling, objection handling, negotiation and closing skills.
- Strong commercial and analytical mindset with the ability to translate data into action.
- Ability to manage complex conversations with students and parents with confidence and empathy.
- Strong ownership, execution orientation and comfort working in a fast-paced, target-driven environment.
- Excellent verbal and written communication and stakeholder-management skills.
- Ability to independently diagnose business problems, influence stakeholders and drive measurable improvement.
- Experience building processes, playbooks or operating mechanisms for a sales/admissions function is strongly preferred.

📌 Senior Manager - Admissions (Gurugram)
🏢 Shanti Informatics
📍 Gurugram