Role & responsibilities

Paid Ad Management: Plan, set up, monitor, and scale paid ad campaigns across Facebook and Instagram using Meta Ads Manager.

Performance Optimization: Focus on lead generation, conversion events, reach, and cost optimization (CAC, CPL, ROAS).

Graphic Design: Independently create modern social media creatives, ad banners, carousel slides, and story graphics using Canva, Adobe Photoshop, or Illustrator.

A/B Testing: Run creative, audience, and ad copy split tests to continually lower acquisition costs and elevate engagement.

Content & Calendar: Maintain organic social media scheduling, ensure brand aesthetic consistency, and write conversion-focused captions and headlines.

Reporting: Analyze campaign insights, track pixel/conversion API attribution, and deliver weekly performance summaries





Preferred candidate profile

Experience: 1 to 3 years of verified experience managing Meta Ads campaigns and creative asset production.

Tool Proficiency: Solid command of Meta Ads Manager, Meta Business Suite, Canva, and Adobe Photoshop/Illustrator.

Targeting: Clear grasp of custom audiences, Lookalike audiences (LLAs), re-targeting funnels, and pixel event setup.

Communication: Good written English skills for drafting hooks, short-form copy, and call-to-actions (CTAs).

Portfolio: A portfolio or sample links showcasing previous graphic designs and ad campaigns is required.

📌 Social Media Specialist (Hyderabad)
🏢 Siri Consultants
📍 Hyderabad