KING OF SALADS
Retail Sales & Business Development Executive
Premium Retail | Mumbai

CompanyKing of SaladsIndustryReady-to-Eat Food / FMCG / RetailLocationMumbaiEmployment / ExperienceFull-time | 14 yearsAbout King of Salads
King of Salads Salads Worth Craving is a fresh Ready-to-Eat salad brand under Tender Greens.
We offer fresh, delicious and convenient Ready-to-Eat salads made with quality ingredients, fresh greens and in-house dressings. KOS is already present in premium retail and is now expanding across Mumbai and Navi Mumbai.
The Role
This is a field sales role. The primary responsibility is to identify premium retail outlets, approach decision makers, get KOS products listed, launch the products and drive sales at those locations.
FIND STORES APPROACH DECISION MAKERS GET KOS LISTED LAUNCH DRIVE SALES BUILD REPEAT BUSINESS
Key Responsibilities
1. Identify New Retail Stores

- Identify and map premium retail outlets across Mumbai.
- Target premium supermarkets, gourmet stores, contemporary trade stores, premium neighbourhood stores and specialty food stores.
- Identify stores in high-income residential catchments and locations near corporate/IT hubs.
- Build and maintain a database of potential retail outlets.

2. New Store Acquisition

- Visit prospective stores personally and identify store owners, purchase managers and category managers.
- Introduce King of Salads and present the product range and business proposition.
- Negotiate commercial terms within company guidelines.
- Coordinate sampling and product trials.
- Follow up until listing is completed.
- Complete onboarding and ensure products reach the store.

3. Launch New Stores

- Coordinate the first order and ensure correct product placement.
- Ensure pricing and POS visibility.
- Coordinate with store staff.




- Arrange promoter/sampling activity wherever required.
- Ensure the launch receives sufficient customer attention.

4. Drive Sales After Listing
Getting the product listed is only the beginning. The candidate will be responsible for driving sales at every acquired outlet.

- Monitor daily/weekly sales and ensure adequate stock availability.
- Coordinate replenishment and identify slow-moving SKUs.
- Suggest the right product mix for each outlet.
- Organise sampling/promotions and improve product visibility.
- Work with store staff to improve conversion.
- Monitor wastage and expiry.
- Develop repeat business from each outlet.

5. Relationship Management

- Build strong relationships with store owners, purchase managers, store managers and category managers.
- Ensure KOS remains a preferred product within the store.

6. Market Intelligence

- Monitor competitor products, pricing, new premium stores and customer preferences.
- Track product trends and promotional activities.
- Share market insights with the management team.

7. Reporting

- New stores approached and decision-maker meetings.
- New accounts opened and orders generated.
- Sales by outlet and replenishment.
- Stock availability and wastage.
- Customer feedback and competitor activity.
- New retail opportunities.

Key Performance Indicators

- New premium stores identified and onboarded.
- Number of decision-maker meetings.
- Sales per store and total retail sales.




- Monthly sales growth and repeat orders.
- Number of active/productive stores.
- Sales productivity per outlet.
- Stock availability and reduction in wastage.
- Expansion into new Mumbai geographical clusters.

Ideal Candidate

- Energetic, target-oriented and highly driven in field sales.
- Comfortable making cold calls and visiting stores throughout Mumbai.
- Confident approaching business owners and purchase/category managers.
- Strong negotiation, persuasion and follow-up skills.
- Good at building relationships and converting leads into accounts.
- Able to work independently and take ownership of the complete sales cycle.
- Comfortable with extensive field travel.

Preferred Experience

- FMCG sales
- Food & Beverage sales
- Modern trade / General trade
- Retail sales
- Premium retail
- QSR
- D2C / FMCG brands
- Distributor / channel sales

Experience selling to premium supermarkets, gourmet stores or modern trade outlets will be an advantage.
Skills Required
Field Sales | Business Development | Retail Sales | FMCG Sales | New Customer Acquisition | Modern Trade | Negotiation | Relationship Management | Cold Calling | Lead Generation | Sales Conversion | Merchandising
Important
This is not a desk job. The candidate should be comfortable spending most of the working day in the field visiting stores, meeting decision makers, opening new accounts and driving sales.
"If there is a good premium store in Mumbai, I will find the decision maker, meet them, get KOS listed and make the store successful."
Growth Opportunity
Retail Sales Executive Area Sales Manager Mumbai Retail Sales Head
The candidate will have an opportunity to play a significant role in building the KOS retail network across Mumbai.
King of Salads Salads Worth Craving

📌 Sales Executive (Mumbai)
🏢 Tender Greens- King Of Salads
📍 Mumbai