Job Summary

LaunchPad Innovations is looking for an experienced Paid Social / Meta Ads Specialist to take ownership of our paid social acquisition strategy, with a primary focus on Meta Ads across Facebook and Instagram.

This is a hands-on, mid-level role for someone who enjoys managing the complete paid social funnel, from strategy and creative testing to landing page optimization, conversion tracking, campaign optimization, and reporting.

Our customer acquisition focuses on product demos, free trials, qualified leads, and high-intent conversion events, rather than vanity traffic or engagement metrics.

The ideal candidate is highly comfortable working independently, experimenting quickly, and using AI tools such as ChatGPT, Claude, Higgsfield, and other creative platforms to accelerate creative production, landing page iteration, and campaign testing.

Key Responsibilities

- Own and execute Meta Ads strategy across Facebook and Instagram, from campaign planning through optimization and scaling.
- Build campaigns focused on lead generation, demo bookings, appointment signups, trial signups, and other high-intent conversion events.
- Develop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions, and funnel-stage segmentation.
- Manage advertising budgets and pacing while aligning spend with lead quality and pipeline outcomes.




- Produce and test multiple variations of ad creatives, messaging, hooks, formats, offers, and copy.
- Use AI tools including ChatGPT, Claude, Higgsfield, and similar platforms to accelerate creative production and campaign experimentation.
- Collaborate with graphic designers and video editors when additional creative support is required.
- Build structured creative testing frameworks and apply campaign learnings to future iterations.
- Own or closely support landing pages for paid campaigns, including demo, trial, lead generation, and offer pages.
- Use AI-assisted workflows to improve landing page copy, structure, messaging, and conversion performance.
- Maintain robust message alignment across the ad, landing page, form, thank-you page, and booking flow.
- Implement and maintain Meta Pixel, Conversion API (CAPI), and conversion events for leads, demos, trials, and other key actions.

Requirements

- Experience Required: 3+ Years
- Level: Mid-Level
- Standard Shift: 6:30 PM-3:30 AM
- Adjusted Onsite Shift: 6:30 PM-12:00 AM may be available based on company policy and operational requirements.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Paid Social / Meta Ads Specialist (India)
🏢 The Plum Tree Group
📍 India