Assistant Manager – OEM & Channel Partners, East Region

Location: East India

Experience: 8–10 Years

Employment Type: Full Time

Role Overview

Position: Assistant Manager – OEM & Channel Partners, East Region

Reporting To: DGM – Sales

Qualification: Graduate Engineer – Mechanical / Instrumentation

OEM & End-User Development

- Develop strong knowledge of OEMs, end users, and key industries across the East India region.
- Identify potential customers, applications, and new business opportunities within the assigned territory.
- Identify and approach key influencers, technical stakeholders, and decision-makers within target accounts.

Channel Partner Management

- Work closely with existing channel partners to develop new customers and applications.
- Support partners in adding new customers to their customer base and expanding market coverage.
- Drive partner performance and ensure year-on-year growth in order booking, customer acquisition, and business development.
- Conduct regular partner reviews and jointly develop action plans for business growth.

Business Development

- Generate new enquiries and convert opportunities into business through direct OEM engagement and channel partners.
- Develop new applications and increase product penetration across assigned industries.
- Coordinate with internal teams for technical support, quotations, product selection, and commercial closure.

Market & Competitor Intelligence

- Stay updated on market trends, customer requirements, new applications,



and competitor activities.
- Gather market intelligence and share relevant inputs with the management team to support business strategy.

Travel & Customer Engagement

- Willingness to travel extensively across the Eastern region of India.
- Regularly visit OEMs, end users, consultants, and channel partners to develop business opportunities and strengthen relationships.

Key Skills Required

- OEM & End-User Development
- Channel Partner Management
- Business Development
- Market Intelligence
- Customer Relationship Management
- Industrial Valve Knowledge
- Industrial Automation Knowledge

Qualifications

- Graduate Engineer – Mechanical
- Graduate Engineer – Instrumentation

Experience Requirements

- 8–10 Years in related field

Additional Requirements

- 8–10 years in relevant sales / business development roles
- Graduate Engineer – Mechanical / Instrumentation
- Strong understanding of OEM and end-user sales
- Established knowledge of industrial customers and applications in East India
- Proven experience in channel partner management and business development
- Strong customer relationship and negotiation skills
- Ability to identify decision-makers and influence buying decisions
- Solid commercial and business-development orientation
- Good communication, presentation, and interpersonal skills
- Willingness to travel extensively within the assigned region
- Ability to independently manage customers, partners, and sales targets

📌 Assistant Manager – OEM & Channel Partners, East Region (Kolkata)
🏢 ROTEX
📍 Kolkata