The Branding & Communication Executive will be responsible for managing brand consistency, developing communication content, coordinating creative and branding requirements, managing relevant vendors, and monitoring brand and communication performance across organisational touchpoints.

Role & responsibilities

Brand Strategy

- Ensure consistency of brand voice, tone, and visual identity across all digital, print, and physical touchpoints.
- Manage and update brand guidelines, logos, templates, and collateral libraries for internal teams and external vendors.
- Collaborate with cross-divisional teams for messaging aligned with overarching organisational goals.

Content Creation & External Communications

- Write, edit, and proofread high-impact copy for newsletters, website updates, press releases, brochures, and promotional campaigns.
- Support the team in social media coordination for creatives.
- Coordinate branding, collateral production, and messaging for corporate events, annual conventions, panel discussions, and stakeholder conclaves.

Vendor Management

- Manage creative freelancers.
- Build a procurement base for CCPR giveaways.
- Coordinate with advertising/OOH vendors when required.

Monitoring & Analytics

- Monitor brand performance metrics, social media analytics, and PR reach, compiling regular reports to measure campaign ROI and audience engagement.
- Keep a pulse on industry trends, competitor communications, and emerging messaging tactics.

Preferred candidate profile

Educational Qualifications:





Bachelors or Masters degree in Mass Communication, Public Relations, Marketing, Journalism, or a related field.

Professional Experience:

- 2–4 years of hands-on experience in brand management, corporate communications, or content marketing.
- Experience in a B2B, association, or corporate environment will be an advantage.

Skills & Competencies:

- Exceptional written and verbal communication skills.
- Strong creative storytelling, content development, editing, and meticulous proofreading capabilities.
- Sound understanding of brand management and corporate communications.
- Familiarity with digital marketing tools and social media management platforms.
- Working knowledge of Canva; familiarity with Adobe Creative Suite will be an advantage.
- Strong organisational and project coordination skills, with the ability to manage multiple projects simultaneously under tight deadlines.
- Strong vendor and stakeholder coordination skills.
- Basic understanding of brand performance metrics, social media analytics, PR reach, campaign ROI, and audience engagement.

Personality Traits:

- Creative and detail oriented.
- Proactive and execution focused.
- Strong sense of ownership and accountability.
- Organised and capable of managing multiple priorities.
- Cooperative with strong interpersonal and coordination skills.
- Adaptable and comfortable working within tight timelines.
- Strong attention to detail, accuracy, and brand consistency.

📌 Executive - Branding and Communication (New Delhi)
🏢 The Indian Electric
📍 New Delhi