E-commerce Performance Marketing Executive

Location: SPAZE IT PARK, Sector 49, Sohna Road, Gurugram Haryana Experience: 2-4 years
Employment Type: Full-time
Department: Marketing

About the Role

We are looking for a results-driven E-commerce Performance

Marketing Executive to lead customer acquisition, revenue growth, and ROAS across digital advertising channels. The ideal candidate should have strong hands-on experience in paid media, e-commerce analytics, conversion optimization, and performance-driven growth.

Key Responsibilities

- Develop and execute performance marketing strategies to drive online revenue, customer acquisition, and profitability.
- Manage and optimize campaigns across Meta Ads, Google Ads, YouTube, and other relevant digital platforms.
- Own key performance metrics including ROAS, CAC/CPA, conversion rate, AOV, revenue, and customer LTV.
- Plan and manage monthly/quarterly media budgets and channel-wise allocations.
- Conduct audience research, segmentation, retargeting, and lookalike audience development.
- Continuously test and optimize ad creatives, copy, landing pages, offers, audiences, and bidding strategies.
- Work closely with creative teams to develop high-performing performance marketing assets.
- Analyze the complete customer funnel, from ad impression click product page checkout purchase.
- Identify opportunities to improve website conversion rate, cart abandonment, and customer retention.
- Track campaign performance using GA4, Google Ads Manager, Meta Ads Manager, Shopify/other e-commerce platforms, and reporting dashboards.




- Prepare regular performance reports with actionable insights and recommendations.
- Conduct competitor, market, and campaign analysis to identify growth opportunities.
- Collaborate with merchandising, product, CRM, content, and sales teams to align marketing initiatives with business objectives.
- Stay updated on changes in advertising platforms, attribution, tracking, and emerging performance marketing trends.

Key Performance Metrics

- Revenue & profitable growth
- ROAS / MER
- CAC / CPA
- Conversion Rate
- CTR & CPC
- AOV
- New vs. returning customer revenue
- Customer acquisition and retention
- Cart abandonment rate
- Marketing contribution margin

Required Skills & Experience

- 24 years of experience in performance marketing, preferably in e-commerce/D2C.
- Strong hands-on experience with Meta Ads and Google Ads.
- Good understanding of GA4, conversion tracking, pixels, UTM parameters, attribution, and analytics.
- Experience managing significant digital advertising budgets.
- Robust understanding of e-commerce funnels and customer acquisition strategies.
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and stakeholder-management skills.

Preferred Qualifications

- Experience with Shopify or other e-commerce platforms.
- Knowledge of Google Merchant Center, Shopping/PMax, YouTube Ads, and catalog/product-feed advertising.
- Experience with CRM/retention marketing, email/SMS, or marketing automation.
- Experience in scaling a D2C/e-commerce brand profitably.
- Familiarity with BI/reporting tools such as Looker Studio, Power BI, or similar.

📌 E-commerce Performance Marketing Executive (Gurugram)
🏢 K STYLES INDIA
📍 Gurugram