The Role

The Brand & Growth Lead will own how Untaboo is positioned, communicated and marketed across consumer touchpoints.

This is not a role limited to social-media management, content calendars or brand campaigns.

The person will be expected to connect:

Consumer Insight Brand Communication Content Creative Campaigns Distribution Leads Consultations

The role will work closely with the founders, content creators, designers, video editors, doctors, customer-support team and external performance-marketing/SEO partners.

The ideal candidate is someone who combines strong consumer understanding and brand thinking with a commercial growth mindset.

Key Responsibilities

1. Brand Strategy & Positioning

- Own and continuously refine Untaboo's brand positioning and communication strategy.
- Develop clear messaging around trust, privacy, qualified professionals, responsible care and differentiation.
- Understand consumer fears, objections, motivations and behavioural barriers within the sexual-health category.
- Ensure consistent brand communication across social media, landing pages, ads, website, WhatsApp, PR, podcasts and other consumer touchpoints.
- Protect the tone, credibility and reputation of the brand while keeping communication engaging and commercially effective.

2. Content Strategy & Leadership

- Own the overall content strategy and content calendar.
- Manage and mentor content creators and other creative team members.
- Convert business objectives into actionable content campaigns.
- Identify content pillars, formats, hooks, storytelling opportunities and communication themes.
- Develop content for awareness, consideration, trust-building and conversion.
- Ensure consistent production velocity without compromising quality.
- Build systems for ideation, scripting, production, review, publishing and performance analysis.

The expectation is not simply to produce more content, but to produce content that solves specific consumer and business problems.

3. Creative Strategy for Performance Marketing

- Work closely with the performance-marketing team or agency to develop high-converting advertising creatives.
- Build structured creative-testing frameworks across different:
- consumer pain points
- hooks
- communication angles
- formats
- doctors/creators
- objections
- offers
- calls to action
- Analyse which creatives are generating clicks, leads and consultations.
- Use performance data to continuously improve future content.
- Maintain a strong pipeline of new creatives so campaigns are never limited by lack of content.

4. Growth & Funnel Ownership

While media buying may be managed by specialists or external agencies, the Brand & Growth Lead will be expected to understand and influence the complete acquisition funnel.

This includes:

Ad / Content Landing Page Lead / Booking Consultation Conversion

Responsibilities include:





- Identify bottlenecks across the marketing funnel.
- Work with relevant teams to improve landing pages and conversion journeys.
- Analyse consumer drop-offs.
- Recommend and execute experiments to improve conversion.
- Coordinate remarketing, CRM and lead-nurturing communication.
- Identify new acquisition opportunities and growth experiments.
- Prioritise initiatives based on expected business impact rather than marketing activity alone.

5. Campaign Planning

Create and execute integrated campaigns across channels including:

- Instagram
- YouTube
- Meta advertising
- Google/YouTube advertising
- Website and landing pages
- WhatsApp
- Email
- Podcasts
- PR
- Doctor collaborations
- Educational initiatives
- Lead-generation campaigns

Campaigns should begin with a clear:

Audience Insight Problem Message Creative Distribution Conversion Goal

6. Consumer Research

Develop a deep understanding of Untaboo's consumers.

Regularly analyse:

- patient conversations
- consultation objections
- customer-support calls
- search behaviour
- comments and DMs
- competitor communication
- ad performance
- landing-page behaviour
- commonly expressed fears and misconceptions

Translate these insights into better campaigns and communication.

7. Landing Pages & Conversion Communication

- Own communication and messaging across important landing pages.
- Develop strong headlines, value propositions, trust elements and CTAs.
- Work with designers and developers to continually improve landing-page conversion.
- Ensure pages communicate sensitive health topics responsibly without becoming overly clinical or intimidating.

8. Team & Agency Management

The Brand & Growth Lead will act as the central marketing owner coordinating multiple internal and external stakeholders.

The role will oversee or coordinate:

- Content Creators
- Copywriters
- Video Editors
- Designers
- Social Media
- Performance Marketing Agency
- SEO Agency
- PR Partners
- Doctors/Experts involved in content
- Website/Tech teams where required

Set clear:

- deliverables
- deadlines
- KPIs
- reporting systems
- review mechanisms
- accountability standards

The role should significantly reduce the founders' need to personally coordinate daily marketing execution.

Key Performance Indicators

Success will not be measured primarily through followers, likes or number of posts.

The role will be evaluated across:

Business & Growth Metrics

- Consultation bookings generated
- Cost per consultation/lead




- Landing-page conversion rate
- Funnel conversion rates
- Contribution of marketing campaigns to revenue

Creative Performance

- Creative testing velocity
- CTR
- Hook/watch performance
- Number of winning creatives generated
- Improvement in advertising performance through creative iterations

Content Performance

- Relevant reach
- Engagement quality
- Audience growth
- Content-assisted conversions
- Organic traffic and discovery

Execution

- Campaign delivery timelines
- Content production velocity
- Team accountability
- Cross-functional coordination
- Consistency of marketing execution

Brand

- Communication quality
- Brand consistency
- Consumer trust
- Strength and clarity of positioning

Who We Are Looking For

The ideal candidate should have:

- Approximately 48 years of experience in brand, content, digital marketing or growth.
- Strong experience in consumer-facing brands.
- Experience managing content and creative teams.
- Strong understanding of digital consumer behaviour.
- Ability to develop both brand-building and conversion-oriented communication.
- Familiarity with performance-marketing metrics such as CTR, CPC, CPA/CAC and conversion rates.
- Experience working with Meta Ads, Google Ads and digital marketing agencies, even if not personally operating campaigns daily.
- Solid copy and communication judgment.
- Ability to turn consumer insights into compelling campaigns.
- Strong project-management and team-management abilities.
- Comfort working in a fast-moving startup environment.
- Strong ownership mentality and ability to execute without excessive dependency on founders.

Experience in healthtech, healthcare, wellness, D2C, consumer internet, fintech or other trust-sensitive consumer categories would be particularly valuable.

What This Role Is NOT

This is not a conventional:

- Social Media Manager role
- Content Writer role
- Corporate Communications role
- PR-only role
- Brand Manager role focused mainly on agencies
- Performance Marketing Executive role

We are looking for someone who can build and lead the entire consumer communication and creative-growth engine.

What Good Performance Looks Like

Within the first few months, the Brand & Growth Lead should be able to:

- Establish a clear content and communication strategy.
- Create a predictable weekly creative-production engine.
- Significantly improve coordination between internal teams and marketing agencies.
- Build structured creative-testing systems.
- Identify the communication angles that resonate most strongly with consumers.
- Improve landing-page and campaign communication.
- Establish clear marketing dashboards and review systems.
- Reduce founder dependency in day-to-day marketing execution.
- Build a marketing function that is faster, more accountable and increasingly data-driven.

📌 Brand & Growth Lead (Chandigarh)
🏢 Tech Tales Accelerantz
📍 Chandigarh