Account Director (Digital Marketing) (Chennai)

Account Director (Digital Marketing) (Chennai)

06 Oct
|
DigiPro Marketing
|
Chennai

06 Oct

DigiPro Marketing

Chennai

Position Overview

We are looking for a seasoned Client Growth Head /Account Director with 10+ years of experience in a marketing or advertising agency to lead our client servicing and account growth function.

This is a strategic leadership role responsible for managing key client relationships, driving account growth, ensuring delivery excellence, mentoring the client servicing team, and contributing to the agency's revenue goals.

The ideal candidate is someone who has successfully managed multiple high-value accounts, built long-term client relationships, and consistently delivered measurable business outcomes in a fast-paced agency environment.

Key Responsibilities

Strategic Client Leadership

Own the relationship for key strategic accounts from onboarding through long-term partnership.

Act as a trusted advisor to founders, CXOs, and senior client stakeholders.

Understand client business objectives and translate them into impactful marketing strategies.

Conduct quarterly business reviews and annual strategic planning sessions.

Ensure high levels of client satisfaction, retention, and advocacy.

Account Growth & Revenue Management

Develop account growth plans for every key client.

Identify opportunities for upselling, cross-selling, and service expansion.

Drive renewals and long-term retainers.

Monitor account profitability and resource utilization.

Achieve revenue growth targets from existing clients.

Marketing Strategy & Consulting

Collaborate with internal teams to develop integrated marketing strategies across:

Brand Strategy

Social Media Marketing

Performance Marketing

SEO

Website Development

Content Marketing

Email Marketing

Marketing Automation

AI-driven Marketing

Lead Generation Campaigns

Provide strategic recommendations backed by data, industry insights, and business objectives.

Delivery Excellence

Ensure projects are delivered on time, within scope, and to the highest quality standards.

Coordinate with Creative, Content, Performance Marketing, Design, Web Development, and Operations teams.





Resolve delivery bottlenecks and client escalations.

Maintain process discipline across all accounts.

Business Development Support

Participate in discovery meetings with prospective clients.

Understand business challenges and recommend tailored marketing solutions.

Support proposal development, presentations, and pitches.

Partner with the leadership team to close strategic opportunities.

Process & Operational Excellence

Standardize account management processes.

Improve client onboarding and reporting frameworks.

Drive CRM adoption and account governance.

Introduce automation and AI tools to enhance efficiency.

Build scalable systems to support agency growth.

Key Performance Indicators (KPIs)

Client Retention Rate

Account Revenue Growth

Upsell & Cross-sell Revenue

Client Satisfaction (CSAT)

Net Promoter Score (NPS)

On-Time Project Delivery

Gross Margin per Account

Team Utilization - Mix (design, content and servicing)

Client Escalation Resolution Time

Referral Business Generated

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

MBA preferred.

10+ years of experience in a marketing, branding, digital, or integrated advertising agency.

Agency experience is mandatory. Applications without agency experience will not be considered.

Minimum 5 years in a leadership role managing client servicing or account management teams.

Required Skills & Competencies

Client Management

Enterprise account management

Stakeholder engagement

Relationship building

Strategic consulting

Client retention

Executive communication

Marketing Expertise

Integrated marketing

Digital marketing

Branding





Performance marketing

Social media strategy

SEO

Content marketing

Website and UX projects

Marketing automation

Leadership

Team development

Coaching and mentoring

Conflict resolution

Cross-functional collaboration

Decision-making

Commercial acumen

Business Skills

Revenue planning

Proposal development

Budget management

Negotiation

Analytical thinking

Presentation skills

Preferred Experience

Candidates with experience serving clients in the following sectors will be highly preferred:

Insurance

HR Tech

PEO

Healthcare

B2B SaaS

Manufacturing

Technology

Education

Experience managing international clients, particularly in the US, UK, or Middle East, will be an added advantage.

Tools & Platforms

Experience with:

HubSpot or Zoho CRM

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Project management tools

Microsoft Office Suite

AI tools such as ChatGPT, Claude, Gemini, and marketing automation platforms

What We're Looking For

The ideal candidate is:

An agency professional who understands the pace and complexity of managing multiple clients.

A strategic thinker who can connect marketing initiatives with business outcomes.

Commercially driven, with a strong track record of growing existing accounts.

An excellent communicator who can confidently engage with senior client stakeholders.

A collaborative leader who inspires teams and drives execution excellence.

Passionate about delivering exceptional client experiences while contributing to the agency's long-term growth.

Why Join DigiPro Marketing LLP?

Lead strategic client relationships for a growing global marketing agency.

Work with clients across India, the US, UK, and the Middle East.

Influence agency strategy and contribute directly to business growth.

Collaborate with a energetic team focused on creativity, innovation, and measurable results.

Grow into a senior leadership role with significant ownership and impact.

📌 Account Director (Digital Marketing) (Chennai)
🏢 DigiPro Marketing
📍 Chennai

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