1. SEO (Primary focus of this role)- Digital Marketing

* Own end-to-end SEO strategy on-page, off-page, and technical SEO to drive organic traffic and

rankings

* Conduct keyword research, content gap analysis, and competitor SEO benchmarking

* Monitor site health, crawlability, indexing, page speed, and Core Web Vitals

* Work with content and design teams to optimize in office content for search intent and conversions

* Track SEO KPIs (organic traffic, rankings, CTR, conversions) and report actionable insights

2. ASO (App Store Optimization)

* Optimize app store listings (title, keywords, description, creatives) to improve visibility and rankings

* Monitor app store analytics and iterate based on install and conversion trends

* Run A/B tests on app store creatives and metadata to improve download rates

3. Engagement / Marketing Automation Tools (CleverTap, MoEngage, or equivalent)





* Use engagement platforms like CleverTap or MoEngage to build user segmentation, lifecycle campaigns,

and retention flows

* Design and execute push notification, in-app messaging, and email/SMS journeys to improve engagement

and reduce churn

* Monitor user analytics and behavioral data to inform engagement strategy

4. Paid Marketing (Added advantage)

* Support SEM and display advertising campaigns as needed to complement organic efforts

* Assist in budget allocation across paid channels and monitor ROI/KPIs

* Use A/B testing to optimize paid campaign performance

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Manager- New Products Solutions (New Delhi)
🏢 mastertrust
📍 New Delhi