- Strong hands-on experience in Meta Ads and Google Ads.
- Experience in campaign optimization based on ROAS, CAC, CPL, CPA, CTR, CPC and conversion rates.
- Basic understanding of Amazon Ads and marketplace platforms.
- Good knowledge of GA4, UTM tracking, pixel/event tracking, attribution and conversion funnels.
- Experience in lead generation, customer acquisition, retargeting and product campaigns.
Preferred candidate profile
- Minimum 4+ years of experience in Performance Marketing.
- Candidates from Nutraceutical, Wellness, Healthcare, D2C, E-commerce or Marketplace backgrounds would be preferred.
- Experience with platforms such as Amazon, Nykaa, Myntra, Big Basket, Flipkart, or similar businesses would be an added advantage.
- Must have independently managed paid media spends of at least 1 crore per year.
- Robust ownership, analytical ability and hands-on campaign execution experience.