Digital Marketing Sr. Executive / Assistant Manager

Department: Marketing
Location: Mumbai Andheri West
Experience: 4-7 Years
Employment Type: Full-Time
Reporting To: Marketing Head / Business Head

About the Role

We are looking for a Digital Marketing Sr. Executive / Assistant Manager who will be responsible for planning, executing, and managing various digital marketing activities to strengthen the company's online presence and support business growth.

The ideal candidate should have hands-on experience across multiple digital marketing channels and be comfortable managing campaigns independently.

Key Responsibilities

- Plan and execute digital marketing campaigns across various online channels.
- Manage SEO, SEM, Google Ads, social media, email marketing, and content marketing activities.
- Manage and update the company's website, landing pages, blogs, and digital platforms.
- Conduct keyword research, competitor analysis, and market research.
- Create and manage content for blogs, social media, newsletters, case studies, and other marketing materials.
- Manage the company's social media presence, particularly LinkedIn.
- Support lead-generation and lead-nurturing activities through digital channels.
- Coordinate with the Sales and Business Development teams for marketing-related activities.
- Monitor website traffic, campaign performance, engagement,



and lead-generation activities.
- Prepare regular reports and provide insights for improving campaign performance.
- Plan and execute email marketing campaigns and database activities.
- Explore new digital marketing platforms, tools, and opportunities.
- Stay updated with the latest trends in SEO, social media, paid advertising, AI marketing tools, and digital marketing.
- Coordinate with external agencies, designers, content writers, and vendors whenever required.

Required Skills

- Strong hands-on experience in Digital Marketing
- SEO & SEM
- Google Ads
- LinkedIn and Social Media Marketing
- Email Marketing
- Content Marketing
- Google Analytics / GA4
- Google Search Console
- Keyword & Competitor Research
- Website and Landing Page Management
- Positive analytical and reporting skills
- Excellent written and verbal communication skills

Qualification

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Digital Marketing certification will be an added advantage.

Experience

- 4-7 years of relevant experience in Digital Marketing.
- Should have hands-on experience in planning and executing digital marketing campaigns.
- Should be comfortable working independently as well as coordinating with internal teams and external vendors.

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