Job Details

- Job Title: Program Manager
- Location: As per requirement
- Department: Strategic Alliances
- Function: Strategic Initiatives
- Reporting to: AVP - Business Planning
- Band: 4A

Job Summary

Takes responsibility of fulfilling leads prospecting new business from salary segment of bank partner to close Protection and annuity business.

Responsibilities

- Develop and own the multi-channel program roadmap for Cross-Sell, Up-Sell, D2C and VRM; define objectives, scope, success metrics, and governance cadence.
- Translate business goals into executable initiatives with transparent milestones, workstreams, RACI, and risk/mitigation plans.
- Run program ceremonies (steerco, weekly stand-ups, retrospectives) and ensure timely decisions and unblockers.
- Design propensity-led offers and journeys for existing portfolios; partner with Analytics/CRM to build segments and triggers (lifecycle, event, behavioral).
- Optimize cross-channel orchestration (branch, partner portals, telephony, email/SMS/WhatsApp, app/web) to maximize conversion and persistency.
- Coordinate with underwriting, product, and operations to enable simple, compliant, and quick issuance for add-on covers/riders.
- Lead funnel performance across digital assets: acquisition, landing pages, quote, illustration, payment, and e-issuance.
- Partner with digital marketing on media strategy (paid/organic), creative testing, CRO, SEO/ASO, and marketing automation.
- Own martech stack utilization (CDP/CRM, marketing automation, analytics) and reporting dashboards for growth and CAC/LTV management.

Measure of Success

- Build and scale VRM pods for renewals, cross-sell, and lead nurturing; define scripts, QA frameworks, and productivity norms.
- Implement dialer/CTI,



lead management, and real-time performance tracking; drive agent coaching and incentive programs.
- Ensure regulatory compliance (DND, consent, disclosures) and customer experience (NPS/CSAT) standards.
- Serve as the primary POC for internal/external partners; co-create Joint Business Plans (JBPs) and quarterly reviews.
- Negotiate program commercials, SLAs, and incentive structures; monitor delivery adherence and escalate deviations.
- Drive enablement: product training, sales kits, digital assets, compliance sign-offs, and field reinforcement.
- Establish weekly/monthly performance governance with dashboards covering pipeline, conversion, issuance TAT, persistency, and claims.
- Use A/B testing and experimentation to improve offer design, journeys, and channel productivity; institutionalize learnings.
- Identify operational, compliance, and reputational risks; implement controls and remediation with Legal/Compliance.

Qualifications

We are seeking an experienced Program Manager to lead strategic life insurance initiatives across Cross-Sell, Up-Sell, Direct-to-Consumer (D2C), and Virtual Relationship Manager (VRM) models. This role owns end-to-end program planning and delivery, partner/account management, and performance governance to drive productivity, customer value, and topline growth. The ideal candidate has 7-8+ years of relevant experience in life/general insurance, with strong commercial acumen, stakeholder leadership, and data-driven execution.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Program Manager (Mumbai)
🏢 Axis Max Life Insurance
📍 Mumbai