- Own Amazon, Flipkart and other platform advertising for the Books category.
- Manage budgets, P&L;, revenue and profitability against ACOS/ROAS/TACOS targets.
- Optimize Sponsored Ads, Display, DSP, remarketing and promotional campaigns.
- Lead the Ads team and drive performance.
- Plan campaigns for recent launches, seasonal/exam demand and backlist growth.
- Align advertising with inventory, pricing, catalogue and business priorities.
- Manage platform relationships and report performance to leadership.
- Analyze market and competitors to identify growth opportunities.
- Drive adoption of recent ad formats, platform features and automation.
Required Skills & Qualifications
- 25+ years in e-commerce/marketplace advertising; 1 Cr+ annual ad spend preferred.
- 12 years of team management experience.
- Hands-on expertise in Amazon Ads and Flipkart Ads.
- Strong knowledge of ACOS, ROAS, TACOS, CTR, CPC, CVR and Contribution Margin.
- Strong analytical and Excel/Google Sheets skills.
- Books/Publishing/Media experience preferred.
- Strong communication and stakeholder management skills.