A Performance Marketing Specialist is a qualified who plans, executes, and optimizes online marketing campaigns to attract customers, generate leads, and grow a brand.

Key responsibilities

- SEO: Improve website visibility on Google and other search engines.
- Social media marketing: Manage platforms such as Instagram, Facebook, LinkedIn, and X.
- Paid advertising: Create and optimize Google Ads, Meta Ads, and other PPC campaigns.
- Content marketing: Develop blogs, videos, email campaigns, and other content.
- Email marketing: Build campaigns, newsletters, and automated customer journeys.
- Analytics: Track traffic, conversions, ROI, and campaign performance using tools such as Google Analytics.
- Strategy: Research audiences and competitors and develop digital marketing plans.

Useful skills

SEO • Google Ads • Meta Ads • Social Media • Content Strategy • Email Marketing • Google Analytics • Keyword Research • Copywriting • Data Analysis • Conversion Optimization

📌 Performance Marketing Specialist (New Delhi)
🏢 VI Exports India
📍 New Delhi