Job Summary

Performance Marketing, Centre of Excellence (Manager / Senior Manager)

Role Structure: ~70% Performance Marketing Centre of Excellence | ~30% Performance Marketing for Kraftshala

The role in brief

This is a build + apply role anchored in Performance Marketing. You will spend the majority of your time (70%) building Kraftshala's Performance Marketing Centre of Excellence - designing and delivering training on paid acquisition, mentoring students, consulting on real brand problems, and staying ahead of how modern performance marketing is evolving across Google, Meta, and emerging platforms.

The remaining 30% of your time will be spent running and scaling performance marketing for Kraftshala, giving you a live environment to apply ideas, test current campaign structures, experiment with automation and creative strategies, and feed real execution learnings back into training and curriculum design.

Who we're looking for

Strong hands-on experience in running paid campaigns on Google Ads and Meta Ads is non-negotiable, along with curiosity, analytical thinking, and the ability to simplify complex ideas for new audiences.

Responsibilities

As part of the Performance Marketing Centre of Excellence, you will be responsible for how paid acquisition is taught, practiced, and evaluated at Kraftshala. This includes:

- Developing academic content: Combining insights from your own campaign experience with conversations with senior performance marketing practitioners to create clear frameworks for campaign structure, audience strategy, creative testing, bidding, and measurement. You will regularly experiment with tools, case studies, and live setups to keep learning relevant.
- Upgrading training design: Using instructional design principles and analytics to upgrade projects, engagement formats, and assessments,



while building repeatable playbooks for campaign planning and optimization.
- Leading external experts: Managing a team of 8-12 part-time performance marketing experts who conduct sessions, provide project feedback, and take interviews. You will be responsible for selecting, auditing, coaching, and enabling them to deliver consistently high-quality outcomes.
- Training instruction: Conducting regular live sessions for small and large cohorts on topics ranging from campaign setup and audience segmentation to creative testing, analytics, conversion tracking, and attribution.
- Analysing outcome metrics: Leveraging student performance data and placement outcomes to identify gaps and continuously improve curriculum quality and admissions filters.
- (Optional) Social media impact: Contributing to performance marketing learning content on social platforms, if this is something you're excited by.

To ensure the Centre of Excellence remains grounded in real execution realities, you will also work directly on Kraftshala's own growth engine. This includes:

- Paid media ownership: Planning, running, and optimizing performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads to drive growth for Kraftshala.
- Experimentation scale: Testing new campaign structures, creative approaches, audience strategies, and automation features; scaling what works and retiring what doesn't.




- Systems automation: Partnering with internal teams on lead management, CRM workflows, attribution setups, and conversion tracking to create a more scalable acquisition engine. Execution learnings from this work directly inform curriculum updates, teaching frameworks, and student projects.

To summarize: The learnings that you get through training, speaking to experts on the one hand, and simplifying concepts for beginners on the other hand, will enable you to consult on running better campaigns, which in turn will help you train better. This virtuous loop will help you become a high-impact marketing professional.

Career trajectory

- If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala.
- If you end up enjoying the core activities of marketing more than the training piece, you could be a marketing leader within Kraftshala focused on helping us grow the brand.

These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that's growing well is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.

Must-Have Skills

- 4-8 years of hands-on experience planning, executing, and optimizing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing, Centre of Excellence (Manager / Senior Manager) (Gurugram)
🏢 Kraftshala
📍 Gurugram