We are looking for a Performance Marketing Specialist / Executive with hands-on experience in Google Ads and Meta Ads to manage, optimize and scale paid advertising campaigns. The ideal candidate should have solid expertise in lead generation, campaign optimization, analytics, ROAS/ROI improvement and performance-driven marketing.
responsibilities:
- Plan, launch and manage Google Ads & Meta Ads campaigns
- Manage lead generation and conversion campaigns
- Monitor CPC, CTR, CPL, CPA, ROAS and ROI
- Optimize campaigns based on performance data
- Conduct audience research, targeting and retargeting
- Perform A/B testing of creatives, audiences and campaigns
- Manage advertising budgets effectively
- Track conversions using GA4, Google Tag Manager, Meta Pixel
- Prepare campaign performance reports
- Work with creative/content teams to improve campaign performance
📌 Performance Management Specialist Google & Meta Ads (Gurugram)
🏢 Biganto
📍 Gurugram
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