Social Media Marketing Manager Cult India

Company: Cult India
Industry: Luxury Retail | Handicrafts | Fashion | Jewellery | Art & Culture | E-commerce
Employment Type: Full-Time
Experience: 3–6 Years
Location: Mohali / Chandigarh

About Cult India

Cult India is a premium Indian cultural and lifestyle marketplace bringing together exceptional artisans, designers and brands across handicrafts, jewellery, textiles, fashion, art, dcor and traditional craftsmanship.

With a heritage dating back to 1979 and retail experience across leading luxury hotels and destinations in India and the UAE, Cult India is now building a modern digital marketplace designed to take Indian craftsmanship to customers across India and globally.

Role Summary

We are looking for a creative, highly organised and performance-driven Social Media Marketing Manager who can build Cult India into a strong digital-first cultural and lifestyle brand.

The candidate will be responsible for social media strategy, content planning, campaigns, creator collaborations and audience growth across Instagram, Facebook, YouTube, LinkedIn and emerging platforms.

Key Responsibilities

- Develop and execute Cult India's overall social media strategy.
- Manage Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Build monthly content calendars covering products, artisans, brands, crafts, campaigns and cultural stories.
- Create concepts for Reels, short-form videos, campaigns, photoshoots and brand storytelling.
- Coordinate with photographers, videographers, graphic designers, editors and content creators.
- Identify and manage influencers, artists and creator collaborations.
- Develop campaigns around artisan stories, product launches, festivals, collections and events.
- Write and supervise captions,



campaign copy and social media communication.
- Track engagement, reach, followers, traffic, conversions and campaign performance.
- Work closely with the e-commerce, design, merchandising and sales teams.
- Manage Meta advertising campaigns and coordinate paid social media marketing.
- Monitor trends while ensuring all content remains consistent with Cult India's premium brand identity.
- Build strategies to increase website traffic, customer acquisition and marketplace sales through social media.
- Develop social media content featuring artisans and their craftsmanship in a up-to-date, globally relevant format.

Candidate Requirements

- 3–6 years of experience in social media, digital marketing or brand marketing.
- Strong understanding of Instagram, Reels, Facebook, YouTube and LinkedIn.
- Experience managing premium fashion, lifestyle, jewellery, retail, luxury or D2C brands preferred.
- Strong understanding of content creation and visual storytelling.
- Experience working with influencers and creators.
- Knowledge of Meta Ads Manager and social media analytics.
- Excellent communication and copywriting skills.
- Ability to independently plan campaigns and coordinate multiple creative teams.
- Strong aesthetic sense and understanding of premium branding.
- Comfortable working in a fast-moving startup environment.

Key Skills

Social Media Marketing | Instagram Marketing | Content Strategy | Digital Marketing | Meta Ads | Influencer Marketing | Brand Management | Reels | Content Creation | Social Media Campaigns | Facebook Marketing | YouTube | Performance Marketing | E-commerce Marketing | Copywriting | Analytics

Who We Are Looking For

Someone who doesn't simply post on social media, but understands how to build a brand, create culture around it and convert storytelling into audience, community and sales.

📌 Digital Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 A1 Karigars World
📍 Sahibzada Ajit Singh Nagar