Role & responsibilities

- Strong hands-on experience with CRM technology and marketing automation platforms.
- Deep understanding of automated journey orchestration, triggers, event-based communication, and personalization logic.
- Solid knowledge of customer data models, integrations, and SVoC concepts.
- Experience with A/B testing frameworks and experimentation methodologies
- Prior experience of tools like Clevertap, MoEngage, Salesforce Marketing Cloud (SFMC) is essential

Experience & Background

- 3-6 years of relevant tech experience in CRM, marketing automation, or marketing technology roles.
- Prior experience in digital-first organizations preferred (retail, e-commerce, consumer brands preferred)
- Hands-on experience managing multi-channel campaigns at scale is essential.

Key Responsibilities

1. CRM Platforms & Automation Enablement

- Own day-to-day management and configuration of CRM and marketing automation platforms.
- Enable and maintain personalization engines, energetic content rules, and trigger-based communication.
- Ensure platform scalability, reliability, and alignment with evolving business requirements.
- Act as the subject-matter expert for CRM technology capabilities, limitations, and best practices.

2. Multi-Channel Journey Design & Execution

- Manage end-to-end automated customer journeys across channels such as email, SMS, WhatsApp, & app ( in future)




- Translate business and marketing requirements into automation logic, triggers, and decision trees.
- Ensure journeys are customer-centric, timely, and aligned to lifecycle stages (onboarding, engagement, retention, reactivation)

3. Data Integrations & Single View of Customer (SVoC)

- Manage data integrations between CRM platforms and internal systems (POS, e-commerce, app, website, loyalty, etc.).
- Work with data and technology teams to build and maintain a Single View of Customer (SVoC).
- Ensure data accuracy, freshness, and consistency across systems.
- Define and manage customer attributes, events, and segmentation logic.

4. Experimentation, Testing & Optimization

- Design and execute A/B tests across messaging, creatives, subject lines, timing, and channels.
- Analyze test results to identify winning variants and actionable insights.
- Continuously refine content, journeys, and targeting to improve open rates, CTR, conversion, and revenue impact.

5. Performance Tracking & Reporting

- Track key CRM and automation KPIs including reach, engagement, conversion, revenue attribution, and ROI.
- Build and maintain dashboards and reports for ongoing performance visibility.
- Share insights and recommendations with stakeholders to drive continuous improvement.

📌 Senior Executive- CRM Platforms, Data & Automation (Bengaluru)
🏢 Stellar Talent Hr Consultancy Chennai
📍 Bengaluru