Transport is at the core of contemporary society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest cooperative teams, then we could be a perfect match.
Role Expectations
Scope of Work
• Marketing Communication Strategy Role Expectations
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• Understand business in-depth and translate business objectives into communication strategy (content/channels/campaigns strategies)
• Ensure coherence across campaigns, channels and time
• Annual & quarterly communication planning
• Brand Management & Governance
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• Own and enforce brand identity across all communication touchpoints
• Understand and interpret brand guidelines and apply them contextually
• Ensure consistency in tone, messaging & visual language
• Apply India context to all of the above to make the brand accessible to Indian audience
• Digital Marketing
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• Own brand tone, visual language, and storytelling across all digital touchpoints
• Ensure website, social platforms, and digital assets reflect accurate information and consistent brand positioning
• Define digital objectives for each platform and decide on formats
• Review and present KPIs through skilled dashboards / reports
• Dealer Marketing
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• SPOC for all dealer marketing communications and ensuring timely responses to their marketing support requests
• Educating and partnering with the dealers in their marketing journey towards more self-reliance when it comes to events, exhibitions, digital marketing, customer experience engagements.
• Auditing and rectifying brand identity inconsistency across dealership marketing elements
• Events Marketing
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• Planning event calendar with stakeholders and discussing on role and scope for Brand, Marketing & Communications (BMC)
• Conceptualizing, planning, executing and managing identified events from ‘point a’ above end-to-end in co