Key Responsibilities:
Develop and execute a comprehensive services marketing strategy aligned with organizational business objectives
Analyze market trends, customer needs, and competitive intelligence to inform marketing initiatives and identify growth prospects
Define and communicate the value proposition for technology services, ensuring messaging is tailored to target audiences
Design and launch omnichannel marketing campaigns with strategic messaging to drive lead generation and conversion rates
Produce high-impact marketing content, including brochures, website pages, case studies, and eBooks, targeting specific audience segments
Establish and maintain an analyst engagement calendar, fostering relationships with industry analysts
Lead analyst Requests for Information (RFIs) and secure prominent placement in vendor assessment reports
Coordinate with business leadership and subject matter experts to ensure effective campaign execution, monitoring,
and performance measurement
Required Skills:
Market and competitive analysis for technology services
Brand positioning and messaging for IT solutions
Omnichannel campaign design and execution
Content development for digital and print marketing assets
Analyst relations management, including RFIs and vendor assessments
Marketing automation platform proficiency (e.g., HubSpot, Marketo)
CRM tool expertise (e.g., Salesforce)
Website content management systems (e.g., WordPress, Drupal)
Utilization of industry research to inform marketing strategy
Preferred Skills:
B2B technology services marketing experience
Digital analytics and performance measurement tools (e.g., Google Analytics, Tableau)
Knowledge of emerging technology trends in IT services
Certification in marketing analytics or digital marketing (e.g., Google Analytics Certification, HubSpot Marketing Certifica