Performance Marketing Executive

Company: Bhawani Fitness
Role: Performance Marketing Executive
Work Mode: Remote
Experience: 1–3 years preferred

About Bhawani Fitness

Bhawani Fitness is a wellness and yoga brand focused on fertility, women’s health, lifestyle management, and holistic wellness. We are looking for a data-driven Performance Marketing Executive who can manage campaigns, optimize acquisition, and contribute to revenue growth.

Key Responsibilities
Plan, launch, manage, and optimize Meta Ads, Google Ads, and other paid marketing campaigns.
Develop performance marketing strategies for lead generation, conversions, and customer acquisition.
Monitor campaign performance and optimize budgets, audiences, creatives, placements, and bidding strategies.
Conduct A/B testing of creatives, ad copies, audiences, landing pages, and offers.
Track and analyze campaign performance and prepare regular performance reports.
Coordinate with the sales team to understand lead quality, conversion rates, and revenue generated.




Identify high-performing campaigns and scale them while controlling acquisition costs.
Analyze the complete customer journey: Ad → Landing Page → Lead → Consultation → Sale.
Create, edit, and optimize high-converting landing pages for lead generation and sales.
Improve landing-page CTR, conversion rate, bounce rate, and overall user experience.
Implement and monitor tracking through Meta Pixel, Google Analytics, Google Tag Manager, and Conversion API.
Conduct competitor and market research to identify recent growth prospects.
Work closely with the creative and content team to develop high-performing ad creatives and messaging.

Key Performance Marketing Metrics

The candidate should have a robust understanding of:
ROAS – Return on Ad Spend
ROI – Return on Investment
CAC – Customer Acquisition Cost
CPL – Cost Per Lead
CPA – Cost Per Acquisition
CPM – Cost Per 1,000 Impressions
CPC – Cost Per Click
CTR – Click-Th

📌 Marketing Executive New Delhi
🏢 Bhawani Fitness
📍 New Delhi