Job Requirements
Manage and optimize performance marketing campaigns across marketplace platforms such as Amazon, Flipkart and other relevant e-commerce channels.
Drive GMV, sales and traffic through productive deployment of advertising budgets.
Monitor key performance metrics such as:
ROAS / ACOS
Spend
Sales / GMV
Impressions
CTR
CPC
Conversion Rate
Analyze campaign, SKU, keyword and targeting-level performance to identify opportunities for optimization.
Manage budgets, bids, targeting and campaign structures to maximize campaign performance.
Identify high- and low-performing SKUs, categories, keywords and campaigns and take corrective actions.
Work closely with e-commerce, category, sales,
merchandising and creative teams to improve campaign performance.
Support marketplace event planning and execution during key periods such as Big Billion Days, Outstanding Indian Festival and other major sales events.
Prepare regular performance reports and translate data into clear business insights and actionable recommendations.
Continuously experiment with targeting, bidding, creatives, budgets and campaign structures to improve campaign efficiency.
Stay updated on marketplace advertising platforms, current features and evolving performance marketing practices.