We are looking for a result-driven Performance Marketing Manager with robust paid advertising and lead generation skills to plan, execute, and optimize digital campaigns that drive measurable business growth.
Key Responsibilities
Plan and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Drive qualified leads and improve campaign conversions
Monitor and optimize campaigns based on CPL, CPA, ROAS, and other KPIs
Conduct audience research, keyword research, and competitor analysis
Track campaign performance using GA4, GTM, and platform analytics
Prepare performance reports and provide actionable insights
Collaborate with content, creative, and sales teams to improve campaign results
Requirements
3+ years of experience in performance marketing or paid advertising
Strong hands-on experience with Google Ads and Meta Ads
Positive understanding of lead generation and conversion funnels
Experience with GA4, Google Tag Manager, and analytics tools
Solid analytical and problem-solving skills
Ability to manage budgets and meet campaign targets
Preferred
Experience in a digital marketing/agency environment
Experience with LinkedIn Ads and B2B lead generation
Key Skills: Google Ads | Meta Ads | Lead Generation | Campaign Optimization | Analytics | CPL/CPA/ROAS