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- Manage, onboard and maintain the partnerships with manufacturer and alliance partners
- Create suitable metrics for performance measurement and tracking brand level market share.
- Develop & manage project plans through deep understanding of market, competitor, and business strategy.
- Track Actual vs. Budget & ensure minimal variance with different programs & portfolio Interventions.
Secondary Responsibilities :
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- Define and deliver program/product features, validate with the market and drive end- to-end delivery.
- Ensure successful execution of the project rollout by liaising with sales team and partner
- Conduct market research and competitive analysis to propose new program, product or services.
- Develop strategic marketing/branding plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning.
- Specifying manufacturer requirements basis on-going feed-back from customers, channel & analysis of different Programs.
Managerial & Leadership Responsibilities :
'To focus on aligning the Programs Strategy with the overall business & growth strategy of TW business. A Program Lead is responsible for managing the Programs Team & get best out of the team to meet the expectations of the organization & customer needs.
Key Success Metrics:
'*current additions of programs and manufacturer
- Success of new initiatives/product/program
- Overall market share
📌 Senior Product Manager-2 Wheeler Loan (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai
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