Job Title
: Marketing Automation Manager | Industry & Process Global Network Song Practice

Management Level
: 07 - Manager

Location
: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad

Must Have Skills
: Digital Marketing, Marketing Strategies, Campaign Management like Adobe Campaign, Braze, Salesforce Marketing Cloud, techno-functional and project management experience

Good to Have Skills
: Workfront, Jira, Pega Decisioning, Google Analytics, SEMRush, Agentic AI

Job Summary
:

As a Marketing Automation Manager, you will be responsible for planning, designing, and executing large-scale marketing automation programs across multiple channels. Your role will involve conducting vendor assessments, optimizing campaign engines, and driving business development efforts in the marketing automation space.

Roles & Responsibilities
:
- Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web.
- Design current campaign strategies and marketing plans across all channels and devices based on campaign performance and insights.




- Conduct marketing automation vendor assessments and client capability assessments.
- Provide recommendations on optimizing the marketing automation stack and develop use cases to improve utilization of existing campaign engines.
- Gather business requirements and design processes and solutions for implementing marketing and advertising solutions.
- Design functional architecture, including integration with peripheral systems like data sources and activation channels, for campaign engines such as Adobe and Braze.
- Derive insights for campaigns, work on campaign attribution, and optimize strategies.
- Drive business development efforts and thought leadership in the marketing automation space.
- Apply Agentic AI concepts to identify and shape intelligent marketing automation, campaign orchestration, and optimization use cases while establishing human oversight, governance, and responsible AI deploym

📌 #ACN I&P GN (Bengaluru)
🏢 Accenture in India
📍 Bengaluru