The Assistant Marcom Manager is responsible for the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. He / she is also responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationship with the press and the local community.
What will I be doing? Position Summary (bullet points)
Responsibilities
As the Marcom Manager, you will be responsible for performing the following tasks to the highest standards:
- Be familiar with hotel product knowledge and related activities.
- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
- Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
- Develop and implement the hotel's advertising budget and external advertising.
- Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
- Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
- Establish valuable relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
- Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
- Ensure the hotel homepage, official Weibo and other online and social media platforms’ information is accurate and updated in a timely manner.
- Real-time monitoring of guest comments on various network platforms and replying promptly.
- Plan and execute hotel public relation activities and achieve expected ROI.
- Design prints according to hotel standards and ensure print quality.
- Manage a comprehensive targeted database and advertise hotel promotions.
- Monitor expenses according to the commercial development department budget to maximize return on investment.
- Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
- Assist with photography, video shooting and interviews of domestic and foreign media.
- Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
- Prepare, plan and execute hotel public relations activities.
- Maintain normal communication with the local media.
- Monitor the design project.
- Responsible for the management of the Marcom department.
- Carry out any other reasonable duties and responsibilities as assigned.