Hiring: Digital Marketing Manager | Infoz IT Solutions
Location: Hyderabad – Onsite
Employment Type: Full time
Experience: 4–8 Years
Industry: EdTech
Mandatory Experience Criteria
We are looking for candidates who meet both of the following requirements:
- Agency Experience: Must have prior experience working with a Digital Marketing / Performance Marketing Agency.
- Recent EdTech Experience: The candidate's current or most recent company must be from the EdTech / Online Education / Training industry.
- Candidates who have agency experience but whose most recent experience is not EdTech will not be considered.
Key Skills Required
- Performance Marketing
- Google Ads & Meta Ads
- Lead Generation
- SEO & SEM
- Social Media Marketing
- Google Analytics (GA4)
- Google Tag Manager
- CRM & Marketing Automation
- Campaign Optimization
- CPL, CPA, ROAS & Conversion Tracking
- Landing Page Optimization
- Email Marketing
- Team Management
Key Responsibilities
- Develop and execute digital marketing strategies for student acquisition and enrollment.
- Manage Google, Meta, LinkedIn and other paid campaigns.
- Monitor CPL, CPA, ROAS, CTR and conversion performance.
- Drive qualified leads and student enrollments.
- Manage social media, SEO, email marketing and digital campaigns.
- Work closely with Sales, Content and Design teams.
- Lead and manage the digital marketing team.
- Prepare performance reports and provide data-driven recommendations.